Atiba Jefferson discovered a love and passion for skateboarding while growing up in Colorado Springs, CO. Moving to California in 1995 only strengthened that love and paired it with an equal passion for photography. For more than 30 years, Atiba’s skateboarding photography found its way onto the pages of international publications, including Thrasher Magazine, of which he is currently staff photographer.  Another passion basketball landed him a gig as assistant to staff photographer for the L.A. Lakers during the Shaq and Kobe years, and he currently holds the record at SLAM magazine for the most covers taken by a single photographer in the publication’s history. He is also a Canon ambassador Explorer of Light, and a Brand Curator for Vans. Directing is another field Atiba explores he has done a handful of music videos but he also Co-Directed a documentary called Monochrome for ESPN that highlights and celebrates the Black experience in skateboarding, it was nominated for a Emmy and Won a Clio award. Atiba’s list of commercial clients include Vans, Supreme, Adidas, Nike, Converse, Reebok, ESPN, Gatorade, Mountain Dew, Jeep, Red Bull, Belvedere, Oakley, Pepsi, Canon, Netflix, and Off White.